fairway dental
Transform an outdated dental brand into a sophisticated, timeless identity by leaning into a refined, country club-inspired aesthetic that evokes trust, care, and elevated experience.
When Fairway Dental Group approached us, they brought in an outdated logo that no longer aligned with the level of service or personality of their practice. Instead of a simple refresh, we saw the opportunity for a complete rebrand. Inspired by the name and the client’s desire for a more upscale look, we crafted a full brand system rooted in classic golf club elegance—blending clean typography, heritage motifs, and a deep, rich color palette. The result was a flexible visual identity suite that feels both established and inviting, with logo variations, embroidery-ready assets, and refined messaging to support everything from signage to social media.
